How To Create A Relaxing Salon Environment For Your Hair Clients
If you're just starting out in the hair business with a new booth or a salon, customer satisfaction is a number one priority. While you have all of the necessary supplies and equipment to make your business a success, it's important to pay attention to the little things to make sure your customer has a pleasant and enjoyable experience each time they visit.
Here are just a few ways to create a relaxing salon environment for your hair clients:
Shampoo Area
Almost every client you service will visit the shampoo room. For many customers, reclining back into the shampoo bowl can be somewhat uncomfortable. For clients with a sore neck or existing back injury, leaning back and balancing the weight of their head on the edge of the shampoo bowl can trigger pain and discomfort. The goal is to use shampoo bowls that have a built in padded neck rest.
Using additional padding such as a towel or rubber neck brace support on the bowl can help ease the discomfort while you give them a relaxing shampoo. Most importantly, always ask the client about their comfort level to avoid any confusion.
Added Pedi Or Mani
In addition to making your client's entire experience feel more relaxed and comfortable, try adding in some simple free services. You don't have to incorporate a complete manicure or pedicure but maybe offer some smaller services such as:
- A five minute foot rub
- Exfoliating foot cleanse
- Nail polish application
- Foot massage
Offering these discounts to your customers will make them more inclined to want to come back and choose your salon over another because they will feel welcomed and at ease.
Aromatherapy
The scent of your salon or booth is important to whoever walks through the door. Generally, most salons are scented full of a mixture of chemical treatments and shampoos that can be overpowering to some guests. Start by making sure each salon station has a fan and a ventilation system that will draw out chemical odor and other unpleasant smells from the area.
Select an aromatherapy scent that is pleasing to a salon environment such as lavender or vanilla and carry that same scent throughout your booth, and the entire salon if possible.
Ambiance
How a client feels the moment they walk through your door is very important. They are looking forward to be transformed, pampered and relaxed as they let you work your magic with their hair, skin and makeup. Keep the lights dim except for your work area within the booth. This helps reduce direct light glare and the chance of triggering a headache for your client.
Play relaxing spa-inspired music or stick to lighter tones such as nature sounds or piano classics. Small water fountains can also add a sense of tranquility in your lobby area as clients wait to be pampered.
Setting the tone for your salon is important. This will determine what types of clientele you'll attract and if they'll remain a repeat customer. To learn more, contact a company like Wholesale Salon Equipment if you have other questions.